Technology & AI

A third-party visitor-identification script is not a technical decision. Before you install one, inventory the collection surfaces your site already runs — then name the person who signs.

The short answer Fix your system of record before you buy software. U.S. Census Bureau research finds 52% of AI-adopting firms deploy it in sales and marketing, yet 57% use it in three or fewer business functions. Adoption stays narrow because the underlying process is narrow. A CRM enforces a process. It does not invent one. Why does a new CRM change so little for most owners? Because the software is asked to do the one job no software can do: decide who owns the customer at

The short answer You evaluate the vendor, not the software. Five non-technical questions — exit, incentive, match, true cost, and failure — tell you more than any demo will. The U.S. Census Bureau reported in May 2026 that fewer than 20% of firms with four or fewer employees use AI, even as vendors market to that group hardest. Why does the software decision always land on the owner? Because in most Arizona companies there is no one else to hand it to. The SBA Office of Advoc

Your buyers ask AI about your industry before they call you. Five decisions that make your firm the source it quotes — cadence, answer-first structure, markup, clusters, and a confidentiality gate.

U.S. Census data shows 37% of firms with 250+ employees use AI versus under 20% of firms with fewer than 20. The gap is not budget or tools. It is decision structure.

Most established companies do not have a technology strategy, they have an accumulation. The fix is rarely a rip and replace: inventory what you own, name the system of record, then sequence by cost of delay.